This advanced dictionary of marketing focuses on leading-edge terminology for use by individuals who are serious about the theory and practice of marketing: researchers, directors, managers, and anyone studying marketing for a professional and/or academic qualification.
This is a book for the Single Market Economy (SEM) and for the real estate professionals operating within it. With the rapidly increasing harmonization within Europe there is a need for the development of expertise in the handling of different national systems and the non-tariff barriers they present. This guide is designed to help professionals to develop this expertise.
This dictionary should prove useful to everyone with an interest in the world of business. Whether you are studying or are already at work, you will need to get to grips with the mass of jargon being used.
A fully comprehensive resource for those wanting to know about the world of business management. Students and working professionals alike can enjoy quick and accessible definitions and the extensive cross-referencing system allows readers broader access to subject areas.
Offers the definitions of the various concepts, phrases, and jargon you need to understand ranging from CNBC and the financial pages to corporate earnings reports. This resource gives you cross-referenced explanations of financial terms, including vocabulary related to: Accounting; Finance; Banks and banking; Economics; Investing; and Markets.