This advanced dictionary of marketing focuses on leading-edge terminology for use by individuals who are serious about the theory and practice of marketing: researchers, directors, managers, and anyone studying marketing for a professional and/or academic qualification.
This second edition of The Concise Dictionary of Business Management has been completely revised and updated to reflect the changing world of work and new technology.
This is a book for the Single Market Economy (SEM) and for the real estate professionals operating within it. With the rapidly increasing harmonization within Europe there is a need for the development of expertise in the handling of different national systems and the non-tariff barriers they present. This guide is designed to help professionals to develop this expertise.
A fully comprehensive resource for those wanting to know about the world of business management. Students and working professionals alike can enjoy quick and accessible definitions and the extensive cross-referencing system allows readers broader access to subject areas.
The Advanced Dictionary of Marketing
Concise Dictionary of Business Management
The Multilingual Dictionary of Real Estate
The Routledge Dictionary of Business Management